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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman
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Book cover type: Paperback
  • ISBN13: 9781118232651
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 316
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 400 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing, Marketing / General, and Internet / Social Media

From the Back Cover

Praise for Socialnomics, Second Edition

"It's obvious that Erik Qualman's passion is social media."
--Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
--Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
--The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
--Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
--Chris Brogan, New York Times bestselling coauthor of Trust Agents

"Qualman is to social media what Deming is to quality and Drucker to management."
--Scott Galloway, Professor, Stern School of Business, NYU

Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:

  • The top ten easiest and most overlooked social media opportunities
  • How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
  • Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
  • Proper social media training methods for your entire organization
  • What's next on the digital horizon for social

While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo(R). Yet, he may be best known for writing and producing the world's most watched social media video.

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