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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

by Hans Ruediger Kaufmann , Mohammad Fateh Ali Khan Panni
Save 17% Save 17%
Current price ₹20,902.00
Original price ₹25,083.00
Original price ₹25,083.00
Original price ₹25,083.00
(-17%)
₹20,902.00
Current price ₹20,902.00

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Book cover type: Hardcover
  • ISBN13: 9781522521396
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 448
  • Original Price: GBP 164.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1320 grams
  • BISAC Subject(s): Marketing / Research

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

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