Name: Sport And Corporate Nationalisms
Brand: Bloomsbury
SKU: 9781859737996
Price: 959.0 INR
Availability: InStock

Sport And Corporate Nationalisms

by Michael L. Silk , David L. Andrews , C.L. Cole

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ISBN13: 9781859737996
Binding: Paperback
Subject: Sports and Physical Fitness
Publisher: Bloomsbury
Publisher Imprint: Berg
Publication Date: October 16, 2006
Pages: 256
Original Price: GBP 33.99
Language: English
Edition: N/A
Item Weight: 459 grams
BISAC Subject(s): Marketing / General

About The Book

About the Book The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.

About The Author

Andrews, David L.: - David L. Andrews is Associate Professor of Sport and Cultural Studies, University of Maryland.

Cole, C. L.: -

C.L. Cole is Associate Professor of Kinesiology, Gender and Women's Studies, Afro-American Studies, Sociology, and The Unit of Criticism and Interpretative Theory, University of Ilinois.

Silk, Michael L.: - Michael L. Silk is Assistant Professor, Sport, Commerce and Culture, University of Maryland.

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