Start-Up Marketing Strategies in India

Name: Start-Up Marketing Strategies in India
Brand: Emerald Publishing Limited
SKU: 9781787567566
Price: 10444.0 INR
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by M. Anil Ramesh

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ISBN13: 9781787567566
Binding: Hardcover
Subject: N/A
Publisher: Emerald Publishing Limited
Publisher Imprint: Emerald Publishing Limited
Publication Date: July 23, 2019
Pages: 290
Original Price: GBP 72.99
Language: English
Edition: N/A
Item Weight: 567 grams
BISAC Subject(s): Marketing / General, Entrepreneurship, and Strategic Planning

About The Book

Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

About The Author

M. Anil Ramesh is the Director at Siva Sivani Institute of Management, India. He has 30 years of experience working for prestigious organisations in India and abroad, including HCL Technologies, Oman Solar Systems and Bahirdar University, Ethiopia. He is the author of Marketing Common Sense (2011) and co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017). Priya Grover is an Associate Professor at the Symbiosis Centre for Management Studies, NOIDA, Constituent of Symbiosis International (Deemed University), India. With 15 years of experience working in marketing and consumer behaviour. She has published numerous papers in international journals, and is the co-author of Optimizing Millennial Consumer Engagement with Mood Analysis (2018). Sabyasachi Dasgupta is an Assistant Professor of Marketing and Management at O. P. Jindal Global University. Alongside his corporate experience, handling brands such as Big Bazaar, Airtel and Tata Indicom, he is also the co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017) and Optimizing Millennial Consumer Engagement with Mood Analysis (2018).

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