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Start with the Customer: How to deliver world-class customer service

by Peter Cross
Save 46% Save 46%
Current price ₹1,291.00
Original price ₹2,403.00
Original price ₹2,403.00
Original price ₹2,403.00
(-46%)
₹1,291.00
Current price ₹1,291.00

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Book cover type: Paperback
  • ISBN13: 9781292471457
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 324 grams
  • BISAC Subject(s): Customer Relations

Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever y

Peter Cross is one of the UK's leading authorities on customer behaviour. Previously, he was the Customer Experience Director for John Lewis and Waitrose and Mary Portas' business partner for ten years building a business based on great customer service. He is Vice President of the Institute of Customer Service, a global Ambassador for the Retail Trust, Vice Chairman at the Fragrance Foundation and a regular commentator on TV Radio and print.

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