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Statistics for Marketing and Consumer Research by Mario Mazzocchi

Statistics for Marketing and Consumer Research

by Mario Mazzocchi
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Book cover type: Paperback
  • ISBN13: 9781412911221
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 412
  • Original Price: USD 134.0
  • Language: English
  • Edition: N/A
  • Item Weight: 726 grams
  • BISAC Subject(s): Marketing / Research, Probability & Statistics / General, and Applied

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Mazzocchi, Mario: - Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by the European Commission as a permanent member of the group of experts on the evaluation of the EU School Fruit Scheme. He is Associate Editor of the journal Food Policy. He has led research teams of the University of Bologna in four EC-funded research projects. He has published two books(Fat Economics and Statistics for Marketing and Consumer Research) and about 40 articles in international refereed papers on a variety of applied economics topics, including consumer research, policy evaluation, health economics, tourism economics, time series econometrics.

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