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Storytelling in Marketing and Brand Communications by S M A Moin

Storytelling in Marketing and Brand Communications

by S M A Moin
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Book cover type: Hardcover
  • ISBN13: 9781032689425
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 530 grams
  • BISAC Subject(s): Marketing / Research and Consumer Behavior

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

S M A Moin is an Associate Professor in Marketing and the Director of Teaching Associates at Queen Mary University of London: School of Business and Management. He is an interdisciplinary researcher in brand storytelling, creativity, and consumer trust. Before moving into academia, Moin worked in several industries, including the military (Navy), media, publishing, and financial services. As a management consultant, he advised various companies, worked for the world's largest international newspaper, and was part of a $4 billion international subsea project.

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