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Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice

by Jesper Falkheimer , Mats Heide
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Current price ₹3,569.00
Original price ₹5,490.00
Original price ₹5,490.00
Original price ₹5,490.00
(-35%)
₹3,569.00
Current price ₹3,569.00

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Book cover type: Paperback
  • ISBN13: 9780367769291
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 254
  • Original Price: GBP 42.99
  • Language: English
  • Edition: N/A
  • Item Weight: 380 grams
  • BISAC Subject(s): Marketing / General

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.

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