Name: Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice
Brand: T&F
SKU: 9780367769291_REG
Price: 3139.0 INR
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Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice

by Jesper Falkheimer , Mats Heide

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ISBN13: 9780367769291
Binding: Paperback
Subject: Business Management
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: October 16, 2022
Pages: 254
Original Price: GBP 39.99
Language: English
Edition: N/A
Item Weight: 380 grams

About The Book

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

About The Author

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.