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Strategic Customer Relationship Management in the Age of Social Media

by Amir Khanlari
Save 17% Save 17%
Current price ₹20,365.00
Original price ₹24,438.00
Original price ₹24,438.00
Original price ₹24,438.00
(-17%)
₹20,365.00
Current price ₹20,365.00

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Book cover type: Hardcover
  • ISBN13: 9781466685864
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 358
  • Original Price: GBP 160.0
  • Language: English
  • Edition: HAR/PSC
  • Item Weight: 1116 grams
  • BISAC Subject(s): Customer Relations

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

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