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Strategic Decision Making - A Case Study Review: Making Decisions by Keller, Andreas

Strategic Decision Making - A Case Study Review: Making Decisions

by Andreas Keller
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Book cover type: Paperback
  • ISBN13: 9783656005100
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: GBP 22.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose I will use V.I.S.A1 software to document and structure the decision making process. This paper is divided into three chapters/tasks. - Chapter 1: Reports on an investigation into ADMECO's strategic decision making process - Chapter 2: Reflections on the use of Multiple Attribute Value Theory (MAVT) - Chapter 3: A descriptive analysis of a case study: Giving up the smoke: A major institution investigates alternatives to being sited in the city

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