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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods by Susanne Royer

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

by Susanne Royer
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Book cover type: Hardcover
  • ISBN13: 9780415349949
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 170.0
  • Language: English
  • Edition: 1
  • Item Weight: 540 grams
  • BISAC Subject(s): Sales & Selling / General

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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