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Strategic Marketing Management

by Alexander Chernev , Philip Kotler
Save 17% Save 17%
Current price ₹6,463.00
Original price ₹7,756.00
Original price ₹7,756.00
Original price ₹7,756.00
(-17%)
₹6,463.00
Current price ₹6,463.00

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Book cover type: Paperback
  • ISBN13: 9781936572502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cerebellum Press
  • Publisher Imprint: Cerebellum Press
  • Publication Date:
  • Pages: 296
  • Original Price: GBP 44.95
  • Language: English
  • Edition: 9th ed.
  • Item Weight: 513 grams
  • BISAC Subject(s): Marketing / General

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

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