Strategic Marketing: Securing Competitive Advantage

• ISBN13: 9789372260298
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 24, 2026
• Pages: 446
• Original Price: INR 995.0
• Language: English
• Edition: 3rd Revised & Enlarged Edition
• Item Weight: 730 grams
• BISAC Subject(s): Management, Marketing / General, and Strategic Planning

Strategic Marketing (Third Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary.

Strategic Marketing: Securing Competitive Advantage introduces essential updates to address contemporary marketing challenges. This edition emphasises key concepts such as Market Analysis, Sustainable Competitive Advantage, Recession Marketing Strategy and Strategy for Rural Marketing. As sustainability becomes integral to modern marketing, the book highlights how sustainable competitive advantage (SCA) can drive long-term success. It also explores the need for specialised strategies during recessions, where traditional approaches often fall short, with examples from companies that have thrived during economic downturns. With rural markets becoming increasingly important, the book offers renewed focus on rural marketing strategies, equipping businesses to effectively tap into these opportunities. Designed for MBA/PGDM students and professionals, this edition provides a comprehensive guide to mastering strategic marketing, helping readers navigate today's dynamic and competitive business landscape.

Dr A. Nag, an accomplished academic and industry expert, has served as an Assistant Professor at BITS Pilani and an Associate Professor at XLRI Jamshedpur. In the corporate sector, he held senior roles, including Head (CGM) of Metals Marketing at MMTC, Marketing Advisor at Hindalco Industries and Director (Marketing) at Nihon Ispat. A Visiting Faculty member at prestigious institutions such as IIFT, IIT and Western International University, USA, Dr Nag has authored several impactful books, including Beyond the Classroom: What They Don't Teach at Business Schools (2024) and Success in Marketing: Know the Mantras (2023).

• Preface to the Third Edition............................................................................................... v
• Preface to the Second Edition............................................................................................. vii
• Preface to the First Edition ................................................................................................ ix
• List of Cases................................................................................................................... xxiv
• List of Caselets................................................................................................................ xxv

PART I: PREPARING FOR STRATEGIC MARKETING

• 1. Understanding Strategic Marketing.............................................................................. 3
• 2. Internal Competences or Organisational Capabilities................................................... 15
• 3. The External Environment........................................................................................... 31
• 4. Constructing Plans and Selecting Strategies.................................................................. 51

PART II: PRODUCT-MARKET STRATEGIES: BUSINESS-TO-BUSINESS, CONSUMER GOODS, AND SERVICES

• 5. Special Characteristics of Business-to-Business Markets............................................... 81
• 6. Strategy for Business-to-Business Products................................................................... 91
• 7. Segmenting and Targeting Consumer Markets............................................................. 121
• 8. Positioning and Repositioning...................................................................................... 137
• 9. Selecting the Right Strategy.......................................................................................... 151
• 10. Special Characteristics of Service Goods...................................................................... 193
• 11. Strategy for Services Marketing.................................................................................... 207

PART III: COMPETITION, COMPETITIVE ADVANTAGE, AND GROWTH STRATEGIES

• 12. Market Analysis........................................................................................................... 237
• 13. Competitor Analysis.................................................................................................... 255
• 14. Growth Strategies: Product-Market Development and Diversification............................. 273
• 15. Sustainable Competitive Advantage (SCA).................................................................... 291

PART IV: SPECIALISED STRATEGY APPLICATIONS

• 16. Innovation Strategy...................................................................................................... 307
• 17. Recession Marketing Strategy...................................................................................... 325
• 18. Strategy for Rural Marketing....................................................................................... 341
• 19. Relationship Strategy................................................................................................... 359

PART V: STRATEGIC MARKETING: CONSOLIDATED ANALYSIS

• 20. Marketing Strategy and Profit...................................................................................... 377
• 21. Strategy for Business-to-Business Products, Consumer Goods and Services: Consolidated Analysis.................................................................................................. 389

PART VI: EVALUATION OF STRATEGIC MARKETING

• 22. Evaluation of Marketing Strategy................................................................................ 405
• Marketing Strategy Epilogue.............................................................................................. 417
• Index................................................................................................................................ 419