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Strategies and Tools for Managing Connected Consumers

by Ree C. Ho
Save 17% Save 17%
Current price ₹23,865.00
Original price ₹28,638.00
Original price ₹28,638.00
Original price ₹28,638.00
(-17%)
₹23,865.00
Current price ₹23,865.00

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Book cover type: Paperback
  • ISBN13: 9781522596981
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 392
  • Original Price: GBP 188.0
  • Language: English
  • Edition: N/A
  • Item Weight: 908 grams
  • BISAC Subject(s): Customer Relations

Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including

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