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Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation by Tawfik Jelassi

Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation

by Tawfik Jelassi
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Book cover type: Hardcover
  • ISBN13: 9783030489496
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 795
  • Original Price: EUR 109.99
  • Language: English
  • Edition: 2020
  • Item Weight: 1351 grams
  • BISAC Subject(s): E-Commerce / General, Management, and Sales & Selling / General

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland). He is also Director of the OWP program in Lausanne and Singapore, which is IMD's largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times. His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal.
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada. Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management. He has co-edited several international journals' special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).

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