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Streetsmart Marketing by Jeff Slutsky

Streetsmart Marketing

by Jeff Slutsky
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Book cover type: Hardcover
  • ISBN13: 9780471618836
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 241
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Marketing / General

A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Jeff Slutsky is the author of StreetSmart Marketing, published by Wiley.

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