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Supermarketwala by Damodar Mall

Supermarketwala

by Damodar Mall
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Book cover type: Paperback
  • ISBN13: 9788184003857
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PRH INDIA LOCAL PRINT
  • Publisher Imprint: Penguin Portfolio
  • Publication Date:
  • Pages: 320
  • Original Price: INR 399.0
  • Language: N/A
  • Edition: N/A
  • Item Weight: 230 grams
  • BISAC Subject(s): Marketing / General

• Rita, the young bahu, avoids buying personal products from the family grocer.• Sonu’s breakfast table on a Sunday represents global cuisines. Do you knowhow it is possible?• Where do big corporates and MNC retailers fumble, and what helps simpleDMart get its model right?• What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s?Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answersthese questions and much more. Damodar, in Supermarketwala, provides thevery basics for the growth of modern retail and consumerism in India, throughinteresting and carefully studied consumer behaviour, an art that few in his domainpossess.Supermarketwala, is intended to be the go-to book for all consumer businessenthusiasts and readers alike, who wish to understand how and why we asconsumers behave in a certain manner at different places. These insights, whichare the analyses of the sector so far, could become the pillars for shaping successfulconsumer products and retail businesses in the huge consumer economy that Indiawill soon be. About the AuthorDamodar Mall is an Indian retail sector professional. He is Chief Customer StrategyOfficer of Reliance Retail Ltd. He is the Ex-Director, Integrated Food Strategy atFuture Group. He was a part of Kishore Biyani’s core strategy team. Damodar Mallis a business graduate from IIM, Bangalore and an engineer from IIT Bombay. Hewon the gold medal in marketing at IIM Bangalore. He has earlier been responsiblefor promoting a supermarket chain with R.K. Damani in 1999-2000, which flourishedinto the 60 store D-Mart chain in western India. He has also headed the first phoneorder supermarket, Sangam Direct for Unilever in 2003. He has been instrumentalin shaping Big Bazaar and Food Bazaar for the Future Group. Damodar writes aninvitation blog ‘Shopkeeper-In-Law’ for Forbes India. He has written columns forthe Economic Times, DNA, Times of India, amongst others. He was profiled by Mint,a business daily in 2007. Damodar Mall was a part of the Coca-Cola Retail ResearchCommittee of Asia from 2006-2009. He is the recipient of the Golden Spoon Awardfor the most admired Food & Grocery retail professional of the year, in 2011.

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