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Supply Chain Management Software by Rjabow, Eugenia

Supply Chain Management Software

by Eugenia Rjabow
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₹5,387.00
₹5,387.00

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Book cover type: Paperback
  • ISBN13: 9783638865210
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 116
  • Original Price: USD 63.5
  • Language: German
  • Edition: N/A
  • Item Weight: 300 grams
  • BISAC Subject(s): Marketing / General

Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Kassel, Sprache: Deutsch, Abstract: Seit Mitte der 80er Jahre haben sich die ökonomischen Rahmenbedingungen für Unternehmen stark verändert. Während es früher ausreichte, Produkte mit einem adäquaten Preis-Leistungsverhältnis anzubieten, ist jetzt eine ausschlie liche Differenzierung über das Produkt selbst nur noch begrenzt möglich. Den Markterfolg bestimmen vielfach die Lieferfähigkeit bei kurzen Auftragsdurchlaufzeiten, Liefertreue, das Angebot an ma geschneiderten Produktvarianten und Serviceleistungen sowie Flexibilität bei kurzfristigen Änderungswünschen - Kundenorientierung hat heutzutage oberste Priorität. Zunehmende Globalisierung, rasche Veränderungen der Märkte, steigende Kundenanforderungen, verkürzte Produktlebenszyklen, radikale Fortschritt auf dem Gebiet der Informations- und Kommunikationstechnologien, geringere Fertigungstiefe und verstärkter Kostendruck sind die Rahmenbedingungen auf die sich Unternehmen heute in immer stärkeren Ma e einstellen müssen. "Dabei ist es vor allem die Geschwindigkeit der Veränderungen, der viele Unternehmen immer weniger gewachsen sind". Heutige Unternehmen sind dazu gezwungen, ihre betrieblichen Abläufe noch stärker als bisher zu straffen und dem Kunden verbesserte Qualität und Produktvariantenvielfalt bei gleichzeitig verkürzten Lieferzeiten und reduzierten Preisen zu gewährleisten. Immer grö ere Produktvariantenvielfalt, weltweite Absatzmärkte und neue Vertriebskanäle stellen enorme Anforderungen an die Flexibilität von Unternehmen. In der betrieblichen Praxis wird zunehmend versucht, dass an einem Produkt innerhalb der Wertschöpfungskette beteiligten Partner: Lieferanten, Hersteller und Distributoren auf die gemeinsamen Zielsetzungen abzustimmen und ihre unternehmensübergreifenden Prozesse abgleichen, bei denen die Kosten der Integration gerechtfertigt scheinen. Ferner zeichnet sich immer stärker ein un

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