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Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden by Anonymous

Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346423900
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Duale Hochschule Baden-Württemberg Mannheim, früher: Berufsakademie Mannheim, Sprache: Deutsch, Abstract: Diese Seminararbeit besteht aus einer Hinführung zum Thema in Kapitel 1 sowie einem theoretischen Teil ab Kapitel 2, in dem die Grundbegriffe zum Thema erläutert werden. Zudem existiert ein praktischer Teil, in dem die Einflussfaktoren für das Kaufverhalten von Privatkunden erläutert und die Unternehmens-Tools vorgestellt werden, mit denen das Kaufverhalten der Privatkonsumenten bezüglich der Nachhaltigkeit positiv beeinflusst werden kann. In Kapitel 4 werden Empfehlungen dazu ausgesprochen und Kapitel 5 enthält ein abschlie endes Fazit und die Beantwortung der Forschungsfragen. Für die Ermittlung der A-Journale wurde der Journal Impact Factor (JIF) und für die Feststellung des JIF der Journal Citation Report (JCR) aus dem Jahr 2019 verwendet. Die A-Journale sind im Quellenverzeichnis blau gekennzeichnet. Der JIF ist jedoch umstritten und kann daher nur als Indiz für die Wissenschaftlichkeit der genutzten Journale betrachtet werden. Bei Finanzdienstleistungen (FDL) steigt die Beliebtheit nachhaltiger Investitionen an den Finanzmärkten. Auch bei Finanzprodukten und Anlagemöglichkeiten wird Nachhaltigkeit bevorzugt. Depots, die Unternehmen umfassen, die ihre Umsätze durch Atomkraft, fossile Brennstoffe oder mit Waffen generieren, sind wenig attraktiv. Im Marketingbereich haben Green Investments bisher einen deutlichen Nachholbedarf bezüglich privater Anleger.

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