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Systems Theory and Agile Brand Management: The Educative View of Branding

by Jan Lies
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Current price ₹3,818.00
Original price ₹5,873.00
Original price ₹5,873.00
Original price ₹5,873.00
(-35%)
₹3,818.00
Current price ₹3,818.00

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Book cover type: Paperback
  • ISBN13: 9781032792170
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 246
  • Original Price: GBP 45.99
  • Language: English
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Marketing / Research

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Jan Lies is Professor of Marketing and Communication at FOM University of Applied Science, Gütersloh and Dortmund. He received his doctorate and habilitation from the University of Witten-Herdecke. He has worked for leading PR agencies. His research includes (digital) communications, change and evolution.

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