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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

by Rajagopal
Save 17% Save 17%
Current price ₹18,847.00
Original price ₹22,617.00
Original price ₹22,617.00
Original price ₹22,617.00
(-17%)
₹18,847.00
Current price ₹18,847.00

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Book cover type: Hardcover
  • ISBN13: 9781466609693
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 346
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1089 grams
  • BISAC Subject(s): Marketing / General

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

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