Technology Management: Developing and Implementing Effective Technology Licensing Programs

Name: Technology Management: Developing and Implementing Effective Technology Licensing Programs
Brand: Wiley
SKU: 9780471200185
Price: 11133.0 INR
Availability: InStock

by Robert C. Megantz

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ISBN13: 9780471200185
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: March 25, 2002
Pages: 288
Original Price: GBP 100.0
Language: English
Edition: N/A
Item Weight: 577 grams
BISAC Subject(s): Marketing / General, Intellectual Property / General, and Business Law

About The Book

A step-by-step guide to licensing technology-based intellectual property assets

For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.

Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.

Learn to:
* Develop a licensing strategy
* Conduct proper valuations of intellectual property
* Gather and utilize market research
* Market your technology
* Negotiate and draft licensing agreements

Utilize these handy resources:
* Glossary of important terminology
* Case studies and sample documents
* Lists of organizations, publications, trade shows, and other helpful sources of information

About The Author

ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant.

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