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Tecniche Di Base Della Pubblicità Creativa by Maria A. Onyilo

Tecniche Di Base Della Pubblicità Creativa

by Maria A. Onyilo
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Book cover type: Paperback
  • ISBN13: 9786208506223
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 50.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Marketing / General

La pubblicità è creatività e la creatività è la capacità di evolvere i modi per confezionare o posizionare efficacemente prodotti o servizi in modo da attirare i potenziali consumatori. La creatività implica la scelta dei giusti mezzi di comunicazione, dei colori, del testo, del packaging e la progettazione di una strategia perfetta per la campagna che susciti la giusta risposta da parte del pubblico.Questo libro illustra la piattaforma creativa di base necessaria per una pubblicità efficace. Il libro contiene ventitré capitoli di argomenti molto interessanti sui principi e le tecniche della creatività. È scritto in un linguaggio semplice e di facile comprensione per chiunque sia interessato alla pubblicità creativa.

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