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Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

by Robert Marsh
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Current price ₹880.00
Original price ₹978.00
Original price ₹978.00
Original price ₹978.00
(-10%)
₹880.00
Current price ₹880.00

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Book cover type: Paperback
  • ISBN13: 9780998150109
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Millcreek Creative Ventures
  • Publisher Imprint: Millcreek Creative Ventures
  • Publication Date:
  • Pages: 106
  • Original Price: USD 9.97
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Marketing / General

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: - the neurological reasons why humans crave stories - 15 different ideas for finding your brand story - a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers - ideas for sharing your story effectively

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