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The 4ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness by Yadvinder S. Rana

The 4ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness

by Yadvinder S. Rana
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Book cover type: Paperback
  • ISBN13: 9781502909237
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 476
  • Original Price: USD 16.41
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Negotiating

The book provides a practical and innovative framework for negotiating deals and leading organizations in a multicultural business environment.The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness is about becoming better negotiators and leaders in a global setting. The book is intended for managers, graduates, and business students who are already, or expect to be, negotiating and influencing across cultures.The rationale behind this book is the author's dissatisfaction with the current literature on international negotiation and influence. Present research in cross-cultural management, communication, negotiation, leadership, and influence, doesn

Yadvinder S. Rana is Professor of Cultural Management at the Catholic University in Milan (Italy), lecturer on Intercultural negotiation and influence at International MBA programs, and founder of Neglob, a management consultancy firm that assists companies in international negotiations and global teams performance improvement. Yadvinder holds an MBA from the Manchester Business School, a Master's Degree in Mechanical Engineering and an Executive Certificate in Global Negotiation from the Thunderbird School of Global Management Between 2004 and 2010 he was Africa, Asia & Pacific Sales Director for a global company leader in the luxury goods sector, directly managing commercial and marketing organizations in China and India, and establishing the company presence in China, India, Japan, S. Korea, South East Asia, Middle East (UAE, Bahrain, Kuwait, Qatar, Saudi Arabia), Lebanon, Egypt, Tunisia, Morocco, Australia and South Africa. Previously, between 1998 and 2003, he worked for Fiat Group in Pennsylvania, USA, London, UK and Lyon, France, leading cross functional teams implementing post M&A integration strategies (Case and New Holland, Iveco and Renault V.I., Fiat-GM JV).

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