The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors

Name: The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors
Brand: Atlantic Books
SKU: 9781619846234
Price: 1844.0 INR
Availability: InStock

by Mark Holmes

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ISBN13: 9781619846234
Binding: Paperback
Subject: N/A
Publisher: Gatekeeper Press
Publisher Imprint: Gatekeeper Press
Publication Date: May 22, 2017
Pages: 158
Original Price: USD 19.95
Language: English
Edition: N/A
Item Weight: 191 grams
BISAC Subject(s): Sales & Selling / Management

About The Book

Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?

This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the "VALUE" rules, a five steps approach salespeople use to win sales on value not price.

Megavalue Selling is a book salespeople can't put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers:

-Perfect questions for identifying a customer's existing and unrecognized value drivers.

-How to handle price pushback and commoditization.

-Practical approach for presenting proof.

-Actionable steps for identifying all decision influencers and their roles.

-Simple techniques to align value propositions with customer issues.

Mark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that's easy to apply. Mark learned B2B selling by making sales to CEO's in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.

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