This is a book for every business owner and entrepreneur, young and not so young, experienced and amateur, those striving for success, and those who feel like they are failing.
When my Grandmother wanted to warn me about something that I was choosing to ignore, she always said, "remember, I am traveling back from the destination that you're headed to." What she meant was that she had already been where I was going, done what I was going to do, made the mistakes that I could avoid, and had the successes that I have yet to experience. This is exactly what I hope this book will do for you.
When you turn the pages of this book, I encourage you not to take the words you read for granted. Rather, picture yourself opening a new door every time you turn a page. A door to wisdom, exploration, and an opportunity to learn.
Since I started my first business at the age of 16, I haven't stopped learning. Like you, I've encountered challenges, faced fears, and made my share of mistakes. I've failed and succeeded.
I kept a journal to document my experiences, successes, and failures. In it, I wrote everything I saw, felt, and learned. I wrote about the days that I felt like a millionaire. I wrote about the days that I felt like a failure. I even wrote about the days that I just wanted to quit. I also wrote about lessons I learned, strategies that worked, and the most essential elements of Doing Business Right. Now, through this book, I share these treasures with you. I know that you'll find this book beneficial for your business no matter where you are in your journey.
Despite size or number of years established, every business needs what I call "The 6 Pillars of Business Success", to grow, prosper, avoid dangerous pitfalls, become recession proof, and reduce the risk of failure.
The purpose of this book is to help you understand the anatomy of a successful business. This is not just another book written to get you excited about doing business without teaching you how to do it right. Rather, this book contains tested and proven methods that, if properly implemented, can result in a business with a solid foundation that is independent of a fluctuating economy.
The Overview
In Part I of this book, I introduce the 6 Pillars that every business must stand on. These Pillars are an essential part of doing business, whether you operate a mom-and-pop store or a fortune 500 company. They are:
- The Legal Pillar
- The Financial Pillar
- The Human Resources Pillar
- The Marketing Pillar
- The Production Pillar
- The Customer Service Pillar
In Part II, I discuss important factors that are often neglected by business owners until they encounter struggles. Things like:
- Mental, Physical, and Spiritual Preparedness
- Vision, Mission, Values, and Purpose
- Market Research
- Business and Strategic Plans
- Goals, Milestones, and Objectives
- Organization, Prioritization, and Delegation
Finally, in Part III, I provide you with diagrams, worksheets, and checklists that you'll find helpful for planning, organizing, and operating your business. I hope that you find this book valuable and enjoy your journey.
Doumanian, Roger: - "Roger Doumanian is a forward-thinking entrepreneur. His experience in law, business, leadership, and marketing have made him highly sought after as a coach, speaker, advisor, and trainer in the world of business. His distinguished career includes roles as an accomplished Business Attorney in private practice, Certified Business Coach, and influential Public Speaker with The Roger Doumanian Corporation and The John Maxwell Team. His past careers include executive positions in marketing, technology, and entertainment. Roger is recognized for his commitment to educate, empower, and inspire people to be the best version of themselves. He has been a trusted advisor to senior-level executives, entrepreneurs, small business owners, and church leaders nationwide. His extensive background spans a wide spectrum of business services, including: Business and Corporate Law Business Management and Development Marketing and Digital Advertising Business Coaching and Mentoring Leadership and Communication Training Public Speaking and Seminars Roger's career is dedicated to helping business owners establish their businesses on a solid foundation - one built on bedrock. He works closely with business owners using his unique coaching program to help them build companies that are independent of a fluctuating economy. Learn more at RogerDoumanian.com To book Roger Doumanian for a conference or speaking event, please visit RogerDoumanian.com"
