• ISBN13: 9781119499763
• Binding: Hardcover
• Subject: N/A
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: July 18, 2018
• Pages: 256
• Original Price: USD 24.95
• Language: English
• Edition: N/A
• Item Weight: 454 grams
• BISAC Subject(s): Sales & Selling / General

From the Back Cover

Traditional sales techniques such as cold calling or pushing your way into an office or a living room create an atmosphere of negativity that must be overcome before it's possible to close a deal. These outdated sales gimmicks destroy relationships right from the first minute. Salespeople need to abandon yesterday's tired and ineffective tactics.

The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, build relationships, and make more money in a way that leverages your natural strengths. You get to be yourself and build your business.

Business relationships are built one minute at a time. From introduction to agreement, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn't it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them - right from the first minute.

Once you adopt the 60 Second Sales System, you will have the ability to target your ideal client, control how you approach them, and position yourself as a reliable and helpful expert.

Dave Lorenzo has written the hands-on guide to help you create a high-value opportunity, right now, close deals quickly, and grow relationships into multi-million-dollar business opportunities.

DAVE LORENZO is an author, professional speaker, and business strategy consultant.

Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy.

Dave received his MBA from Pace University. He also holds a Masters' of Science in Strategic Communications from Columbia University in New York City.