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The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising

by Bob Dignen
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Current price ₹3,464.00
Original price ₹3,509.00
Original price ₹3,509.00
Original price ₹3,509.00
(-1%)
₹3,464.00
Current price ₹3,464.00

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Book cover type: Paperback
  • ISBN13: 9780749450243
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 26.99
  • Language: English
  • Edition: Reprint
  • Item Weight: 463 grams
  • BISAC Subject(s): Advertising & Promotion

Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an a

Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies (owned by WPP) with 65 offices in 39 countries.

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