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The Advertiser who said "Don't Advertise Yet.": Why Brands must build MEANING before buying Attention

by Prabathkar Bupathy
Save 13% Save 13%
Current price ₹1,917.00
Original price ₹2,209.00
Original price ₹2,209.00
Original price ₹2,209.00
(-13%)
₹1,917.00
Current price ₹1,917.00

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Book cover type: Hardcover
  • ISBN13: 9798904511401
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 94
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 259 grams
  • BISAC Subject(s): Marketing / General

"Every business owner wants growth. So they run ads, generate leads and push sales harder.

What if the real problem isn't execution-but identity?

This book challenges everything you've been told about marketing and reveals why brand clarity is the real driver of growth."

For startups navigating rapid growth, the 7C Brand DNA Framework offers a structured way to understand, define and strengthen the core identity of a brand.

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