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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones
Save 17% Save 17%
Current price ₹24,003.00
Original price ₹28,804.00
Original price ₹28,804.00
Original price ₹28,804.00
(-17%)
₹24,003.00
Current price ₹24,003.00

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Book cover type: Paperback
  • ISBN13: 9780761912392
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 560
  • Original Price: USD 235.0
  • Language: English
  • Edition: First Edition
  • Item Weight: 744 grams
  • BISAC Subject(s): Advertising & Promotion

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank' of theory and practice for advertising students and professionals.

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