The Business of Creativity: Toward an Anthropology of Worth

Name: The Business of Creativity: Toward an Anthropology of Worth
Brand: Taylor & Francis
SKU: 9781611329124
Price: 3818.0 INR
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by Brian Moeran

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ISBN13: 9781611329124
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Left Coast Press
Publication Date: December 15, 2013
Pages: 299
Original Price: GBP 45.99
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Business Communication / General, Anthropology / Cultural & Social, and Negotiating

About The Book

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

About The Author

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School. He has conducted decades of research on creative industries ? including advertising, art marketing, ceramics, fashion, incense, and publishing ? mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology (www.cbs.dk/jba ) and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press 1996); The Business of Ethnography (Berg 2005); and, most recently, Negotiating Values in the Creative Industries (Cambridge University Press 2011), and Exploring Creativity (Cambridge University Press 2013).

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