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The Condensed Book of Internet Marketing: For Those Who Have Better Things to Do with Their Time by Rick Kelly

The Condensed Book of Internet Marketing: For Those Who Have Better Things to Do with Their Time

by Rick Kelly
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Book cover type: Paperback
  • ISBN13: 9781448682294
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 170
  • Original Price: USD 9.95
  • Language: English
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Advertising & Promotion

The Condensed Book of Internet Marketing gets right to the point and provides immediate help for anyone who feels overwhelmed with websites, software, coding, databases, email campaigns, sales letters, SEO, content writing, keywords, links, ecommerce tools, AdSense, blogging, social networks, subdomains, and all of the other components that go into launching a successful and profitable Internet marketing campaign. The Condensed Book of Internet marketing is easy to read and also includes basic marketing principles that still apply to any kind of marketing campaign. While The Condensed Book of Internet Marketing covers the basics, it also covers the concerns that can come up on even the most advanced Internet marketing campaigns. The Condensed Book of Internet Marketing is a comprehensive resource for anyone involved in the Internet industry.

Rick Kelly graduated from Trinity University, San Antonio TX, with a Bachelors Degree in Communications and a Minor in Marketing. His original marketing internship was with the headquarters of Fuddruckers hamburger chain restaurant, with a subsequent internship with the National Symphony Orchestra in Washington, DC. His first professional marketing job started with the Tampa Bay performing Arts Center, where clients like the Prague Symphony and the traveling production of Les Miserable performed to sold-out houses. After a year long stint with fundraising for PBS, Rick moved to Toronto, Canada where he helped launch marketing campaigns for many nationally know arts organizations as the communications director of Artsmarketing Inc. When an opportunity came to work as the business manager for a production company in Miami Beach, he moved there and worked with Ogilvy & Mather to produce television commercials for such clients as Procter & Gamble, General Foods, and Budweiser. Currently, Rick Kelly writes Internet copy for such clients as the American Kennel Club, the Irish Golf Association, Maytag, Wal-Mart, Blue Cross/Blue Shield, and the Hawaiian Tourist Board, as well as many regional businesses.

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