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The Connected Consumer by Dinesh Kumar

The Connected Consumer

by Dinesh Kumar
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Book cover type: Paperback
  • ISBN13: 9781631571107
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 161
  • Original Price: USD 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Advertising & Promotion

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

Kumar, Dinesh: - Dinesh Kumar, PhD, is a professor of marketing at Chandigarh. His experience in academia spans over 16 years wherein he has taught at Birla Institute of Management Technology and University Business School, Panjab University, Chandigarh. He has written extensively for Indian journals and presented several papers at international conferences. He is the author of Marketing Channels and Consumer Behavior.

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