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The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications

by J. D. Forbes
Save 35% Save 35%
Current price ₹13,149.00
Original price ₹20,228.00
Original price ₹20,228.00
Original price ₹20,228.00
(-35%)
₹13,149.00
Current price ₹13,149.00

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Book cover type: Hardcover
  • ISBN13: 9781138838192
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 350
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams
  • BISAC Subject(s): Consumer Behavior, Marketing / Research, and Social Psychology

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

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