The Customer Loyalty Playbook: 12 Game Strategies to Drive Improved Results in your Business

Name: The Customer Loyalty Playbook: 12 Game Strategies to Drive Improved Results in your Business
Brand: Drivingimproved Results
SKU: 9780989943208
Price: 1313.0 INR
Availability: InStock

by Jeri Quinn

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ISBN13: 9780989943208
Binding: Paperback
Subject: N/A
Publisher: Drivingimproved Results
Publisher Imprint: Drivingimproved Results
Publication Date: December 14, 2013
Pages: 166
Original Price: USD 14.95
Language: English
Edition: N/A
Item Weight: 200 grams
BISAC Subject(s): Customer Relations

About The Book

Did you know that a 5% increase in customer loyalty could add an extra 25-100% of profit to your bottom line? Did you know that it costs 5-8 times more to get a new client than to keep an existing client? Did you know that loyal customers who buy regularly help you have predictable cash flow? This book gives you the 'why' and the 'how' of customer loyalty so you can have these benefits in your business. Just like in sports your business can have a playbook, a notebook that contains the game plays that make a team successful. Each chapter has a play diagram followed by an explanation, a case study and discussion questions to use with your team. There are four sections that build customer loyalty infrastructure into your business: leadership, engaged employees, designing the customer experience and targeted marketing. Recommended by Dr. Ivan Misner PhD, the founder of BNI (Business Networks International) and author of 17 books, this book in his words will "bring profit to your bottom line". He states this book is filled with, "everything you need to know to effectively build a growing and thriving business, maintain your customer base, and obtain long-term highly efficient employees." Inside this book are: -9 compelling reasons why you want to improve customer and client loyalty - 12 executable and customizable winning game strategies that you can use independently of the others to gain customer loyalty - - the ultimate end goal of a successful and sustainable business.

About The Author

Jeri Quinn is the President and founder of Driving Improved Results, an executive coaching and management consulting firm that supports CEO's of small and mid-size companies in creating customer-centric sales-driven cultures that generate client loyalty, engaged employees and bottom line results. With more than 30 years experience leading her own companies as well as coaching other business owners, she has developed experience in over 40 industries. Jeri is committed to empowering others to grow, learn, and play a big game. It is a theme running through her entire life as a teacher, dance/movement therapist, wife, mother, business owner, friend, coach, consultant, author and speaker. Jeri received her BA from Lycoming College and her MA in Dance Movement Therapy from New York University. She lives and works in both New York and Pennsylvania.

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