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The Customering Method: From CX Dogma to Customer Science by Aarron Spinley

The Customering Method: From CX Dogma to Customer Science

by Aarron Spinley
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Book cover type: Hardcover
  • ISBN13: 9781032845425
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 292
  • Original Price: GBP 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 743 grams
  • BISAC Subject(s): Customer Relations, Consumer Behavior, and Marketing / Industrial

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

Aarron Spinley is a Fellow at the Field Bell Institute (www.fieldbell.org). He is recognized as a foremost mind in the realm of customer science, noted for his signature approach: measuring the intersection of established management method, complex economics, and scientific precedent to confirm and systemize, or disrupt, for effect. As a writer or commentator, Aarron has featured in leading publications including Forbes, ZDNet, MyCustomer, CMO, Mumbrella, and Mi3 Media, and has appeared on five continents as a sought-after keynote speaker.

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