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The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation by Ajay Sohoni

The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation

by Ajay Sohoni
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Book cover type: Hardcover
  • ISBN13: 9781119803249
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 336
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 320 grams
  • BISAC Subject(s): Strategic Planning, Advertising & Promotion, and Consumer Behavior

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field

 In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:

*A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) *A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions *A simplified 4-stage framework for companies to start from scratch and build valuable use cases

 Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

AJAY SOHONI is Vice President of Strategy for the ASEAN and South Pacific Operating Unit at The Coca-Cola Company. He was formerly ASEAN Digital Director for Coke. He was also Executive Vice President at e-Commerce company Lazada before it was sold to Alibaba. Prior to that, Ajay was an Associate Principal at McKinsey and Co.

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