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The Discourse of Advertising

by Guy Cook
Save 17% Save 17%
Current price ₹20,414.00
Original price ₹24,497.00
Original price ₹24,497.00
Original price ₹24,497.00
(-17%)
₹20,414.00
Current price ₹20,414.00

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Book cover type: Hardcover
  • ISBN13: 9780415234542
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 268
  • Original Price: USD 200.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 590 grams
  • BISAC Subject(s): Advertising & Promotion

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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