The Entrepreneur's Guide to Selling: The painful, stretching, thick process of getting other people to give you money.
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Most people I meet in business fit one of two categories. One group are typically confused about how to transition into this digital reality that the internet created ...because it doesn't play by the same rules as traditional business. The second group loves all things tech, and seems to have troubles keeping a conversation going. Those who are good at conversation still suck at prolonged eye-to-eye negotiation. I'm not very good at either; so I needed to keep track of how to do both. This book includes the sales toolkit that I've come up with along the way.
Since 2005; I've created, launched, and managed profit/efficiency oriented business systems through strategic use of the web's capabilities... the best campaigns requiring a human to run the system (because we're communicating your brand to humans). I've been on the forefront of developing tools to keep up with society's communication, inspiration, and educational transition - into this internet-based/common knowledge paradigm. People already communicate digitally, but modern business is not usually speaking the same language. My background... a top sales person for multiple regional and multi-national corporations, consultant to over 50 regional and national boards. Specialty... process development and/or management with training support. I've been on teams who create social media marketing education program requirements and curriculum, as well as designed and implemented hundreds of campaigns that merge Old School Sales Process with Today's Digital Tools - to build business. We use proven social psychology based techniques that turn the leads into clients who refer. We track results using math.
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