The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Name: The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
Brand: Springer
SKU: 9783642380907
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by Kwang-Yong Shin

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ISBN13: 9783642380907
Binding: Paperback
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer
Publication Date: June 17, 2013
Pages: 148
Original Price: EUR 49.99
Language: English
Edition: 2013
Item Weight: 251 grams
BISAC Subject(s): Marketing / General and Management Science

About The Book

From the Back Cover

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

About The Author

Education 

BA in Business Administration (Dongguk University, GyungJu, Korea), 1981-1988. MA in Business Administration (Keimyung University, Daegu, Korea), 1989-1991. Ph. D in Business Administration (Nankai University, Tianjin, P. R. China), 1994-1998. Doctor in Chinese Philosophy (Nankai University, Tianjin, P. R. China), 2006-2009.

Experience 

1983 1985: Military Service at Central Planning Department of Army College, Jinhae, Korea. 1987 1988: Managing Director, Department of Business Planning at Boy's Club Korea Ltd., Daegu, Korea. 1988 1989: Managing Director, Department of Business Planning at Paris Blande Bakery Co, Gumi, Korea. 1989 1991: Account Executive at Daekyun Advertising Planning Ltd., Daegu, Korea. 1998 2000: Lecturer of the Institute of Model l rn Management, Nankai University, Tianjin, China. 2000 2007: Associate Professor of the Institute of Model l rn Management, Nankai University, Tianjin, China. 2007 2008: Associate Professor of Department of Business Administration, Nankai University, Tianjin, China. 2008 Present: Professor of Department of Business Administration, Nankai University, Tianjin, China.

Main Specific Publication

[1]Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001. ISBN 7-5047-1712-6/F.0609 [2]Shin, Kwang-Yong, Integrated Marketing Communications Strategy Management, The China Material Publishing, Beijing, China, June 2001. ISBN 7-5047-1700-2/F.0605 [3] Shin, Kwang-Yong, Marcom Manager's Working Model, Tianjin Renmin Publishing, September 2008, ISBN 978-7-201-06089-7 [4] Shin, Kwang-Yong, 18 Strategic Tools for Corporate Survival and Development, QingHua University Publishing, ISBN 978-7-302-21788-6

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