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The Experience: How to Wow Your Customers and Create a Passionate Workplace by Lior Arussy

The Experience: How to Wow Your Customers and Create a Passionate Workplace

by Lior Arussy
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Book cover type: Paperback
  • ISBN13: 9780123954930
  • Binding: Paperback
  • Subject: N/A
  • Publisher: CRC Press
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 27.99
  • Language: English
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Customer Relations

An important read for all company managers who value their customers. Companies rush to reduce costs and automate services, turning relationships into an efficiency machine. The problem is that relationships are not about efficiency, they are about a human touch. One cannot automate relationships. Relationships and experiences can be created only by humans. This book is about building sustainable relationships through positive experiences. It is a journey of a manager who discovers that people come first and tools come second. It is based on realizing that the key to the future customer experience is well rooted in the way old neighborhood stores used to deliver personal service, one customer at a time, one experience at a time.

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

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