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The Fundamentals Of Marketing by Russell Edward

The Fundamentals Of Marketing

by Russell Edward
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Book cover type: Paperback
  • ISBN13: 9782940373727
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Bloomsbury
  • Publisher Imprint: AVA
  • Publication Date:
  • Pages: 191
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 710 grams
  • BISAC Subject(s): Marketing / General

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

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