Name: The Future Of Men
Brand: Macmillan
SKU: 9781403971852
Price: 628.0 INR
Availability: InStock

The Future Of Men

by Marian Salzman , Ira Matathia

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ISBN13: 9781403971852
Binding: Paperback
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: October 16, 2006
Pages: 256
Original Price: GBP 15.99
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): Marketing / General

About The Book

About the Book This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts are likely to influence men's behaviours and attitudes in this new century. The authors show that the new definition of male is a result of complex social, biological, and economic influences. Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders, societal expectations, and their own freedom to test products and roles that were traditionally defined as feminine. What this means for business and culture is nothing short of a gigantic gender tidal wave; marketers, advertisers and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping this critical population if they are to stay in the game.

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