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The Inscrutable Shopper: Consumer Resistance in Retail by Stella Minahan

The Inscrutable Shopper: Consumer Resistance in Retail

by Stella Minahan
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Book cover type: Paperback
  • ISBN13: 9781606491713
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 164
  • Original Price: USD 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Decision-Making & Problem Solving, Consumer Behavior, and Marketing / Research

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

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