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The Journey to a Personal Brand by Douglas Commaille

The Journey to a Personal Brand

by Douglas Commaille
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Book cover type: Hardcover
  • ISBN13: 9781138561700
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 162
  • Original Price: GBP 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 394 grams
  • BISAC Subject(s): Careers / General, Marketing / General, and Organizational Behavior

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims.

A Personal Brand is a positive in the reader's life - professionally, personally and psychologically. It builds people's confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.

This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.

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