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The Journey to Wow: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding

The Journey to Wow: The Path to Outstanding Customer Experience and Loyalty

by Shaun Belding
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Book cover type: Paperback
  • ISBN13: 9781633936935
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Koehler Books
  • Publisher Imprint: Koehler Books
  • Publication Date:
  • Pages: 208
  • Original Price: USD 16.95
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Customer Relations, Consumer Behavior, and Motivational

The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO.

The book examines the kinds of experiences we've all had as customers -- things that so many organizations seem blind to. Situations like the inability to actually talk with a human, impenetrable phone systems, frustrating processes and uncaring people. It drives home the reality that these flaws exist in every company, and that they are silent killers of sales and customer loyalty.

Most importantly, The Journey to WOW shows exactly how to start seeing the flaws in your company and what you can do to fix them. Its lighthearted business novel format will draw you in, then deliver more than a few surprising "ah-ha" moments. It will forever change the way you look at your business."

Belding, Shaun: - Shaun Belding is an author, speaker and leading global expert on customer experience, service recovery, leadership and building positive workplace cultures. He has helped organizations create outstanding internal and external experiences for over 25 years. Shaun is CEO of The Belding Group of Companies, an award-winning consulting and training company.

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