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The Joy of Propaganda: The How and Why of Public Relations and Marketing

by Jeff Bradford
Save 11% Save 11%
Current price ₹1,098.00
Original price ₹1,234.00
Original price ₹1,234.00
Original price ₹1,234.00
(-11%)
₹1,098.00
Current price ₹1,098.00

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Book cover type: Paperback
  • ISBN13: 9798987287903
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Jeffrey C. Bradford
  • Publisher Imprint: Jeffrey C. Bradford
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 9.49
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Public Relations

This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be.

Though this is a "how to" book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of "why," which explore the invisible forces driving visible results.

In any case, it's easy book to peruse, so feel free to concentrate on the "how" articles and ignore the "why" ones - or the other way around, if your thoughts are more philosophical than vocational.

Hopefully you'll find a good mixture of "how" and "why," with enough "how" to get things done and enough "why" to keep you interested.

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