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The Market Research Toolbox: A Concise Guide for Beginners

by Edward F. McQuarrie
Save 17% Save 17%
Current price ₹11,272.00
Original price ₹13,527.00
Original price ₹13,527.00
Original price ₹13,527.00
(-17%)
₹11,272.00
Current price ₹11,272.00

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Book cover type: Hardcover
  • ISBN13: 9781412991735
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 274
  • Original Price: USD 110.0
  • Language: English
  • Edition: 3 Revised edition
  • Item Weight: 454 grams
  • BISAC Subject(s): Marketing / Research

In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

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