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The Market Research Toolbox: A Concise Guide for Beginners

by Edward F. McQuarrie
Save 30% Save 30%
Current price ₹10,036.00
Original price ₹14,337.00
Original price ₹14,337.00
Original price ₹14,337.00
(-30%)
₹10,036.00
Current price ₹10,036.00

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Book cover type: Paperback
  • ISBN13: 9781452291581
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 400
  • Original Price: USD 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Marketing / Research and Management

Understanding marketing research to make better business decisions

An ideal resource

Edward F. McQuarrie is Professor in the Department of Marketing, Leavey School of Business, Santa Clara University.

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